Deliver energetic, locally sourced promotional staff who embodied the Lucozade brand and could successfully engage audiences across a nationwide summer sampling campaign.
Lucozade is one of the most recognisable drinks in the UK – a mix of energy drink, sports drink, and cultural icon depending on who you ask. Marketed as a soft drink brand that includes Lucozade Energy (carbonated, glucose-based) and Lucozade Sport (hydration-focused sports drink) it was originally designed to give a quick energy boost thanks to glucose and caffeine.
The brief was for a team of staff who could reflect the brand, energetic, bursting with enthusiasm and available to support a series of sampling campaigns throughout the summer. Each team member was handpicked according to the clients brief, the location and the audience. It was crucial staff were local to the event to reduce travel and accommodation costs, it’s all about the carbon footprint. Each activity was a roaring success and as a result several campaigns followed with other brands the event company represented.
