Source brand-aligned promotional staff who could authentically represent Harley-Davidson’s culture, engage visitors confidently, demonstrate products and generate valuable sales leads.
Harley-Davidson isn’t just a motorbike company – it’s a full-on cultural symbol of freedom, rebellion, and the open road. Founded in 1903 in Milwaukee, USA they are one of the oldest motorcycle manufacturers in the world. It was important for this iconic manufacturer to have a team who not only reflected the brand and its vision but could absorb the specifics on each model, demonstrate the product, engage with customers and capture sales leads. Providing a team of 12-15 staff and a manager to support Harley at the Motorcycle Show at the NEC Birmingham and various other events across the UK was a great challenge for our office team and one they embraced with open arms, the staff we selected were a mix of male and female, edgy, intelligent, had a love of the open road and motorcycles and had the sense of freedom and fun you would expect for such a brand. Aesthetic have enjoyed many years with Harley and hope this continues for many years to come.
