To provide a local team of hosts and hostess with a familiarity with the JLR brand and history to work at the JLR Local Retailer Conference Gaydon.
The Jaguar Land Rover Global Retailer Conference 2022 is an event where JLR investors are invited inside the heart of the JLR headquarters for a behind the scenes preview of the reimagine strategy. This high profile event was a historic moment for JLR as they move into the next chapter of their business, focusing on two brands; Jaguar and Land Rover. Another key moment of this event was the discussion/ announcement of Reimagine being the start of the transition of JLR into being an electric-first business.
Aesthetics supplied a bespoke team of event staff who were experienced in working with JLR on various previous events. Aesthetics felt this was an important attribute when creating the team as we wanted the staff on the event to know about the brand and to appreciate how important this event was in the history of JLR.
Aesthetics staff were responsible for meeting guests, registering their attendance, directional support, assisting with all questions and ensuring guests board the correct transfers.
