To provide animated female teams to encourage fans to try their luck at virtual reality penalty shootouts and additionally text in for a chance to win VIP tickets to the Champions League.
Up to 35 outgoing and enthusiastic female staff were sourced locally at each football club, their aim was to engage fans by causing campaign awareness. Staff were encouraged to sing, play act and dance with guests to get into the spirit of the event. All staff were managed by an Aesthetics staff manager who co-ordinated the days activity and took event photos. Staff profile booklets were created for each venue.
Venues included Hull, Sheffield, Birmingham, Sunderland, Arsenal, Manchester, Ipswich, Glasgow, Wigan, Bolton, Chelsea.
Client comments – ‘Thank you again for such a successful promotion, it worked very well and I was pleased with the new found relationship with Aesthetics’. Further campaigns have included L’Oreal, Sky and Barclays.
