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Formula E

Virgin Racing 2019 onwards

The Brief

To provide a team of 10 bi-lingual hostesses to represent the brand across Europe and USA. Formula E’s vision is to accelerate sustainable human progress through the power of electric racing. We’re a sport conceived for a role bigger than itself – originally to advance the adoption of electric vehicles to counteract climate change, and now a World Championship with bigger ambitions to extend our positive impact on the world. We don’t just race for glory, we race for better futures. It is the combination of our Racing and our Reason that makes us unique in global sport.

delivery

Formula E, known as ABB FIA Formula E for sponsorship reasons, is a single seater motorsport championship that uses only electric cars. The series was conceived in 2011 in Paris, and the inaugural championship commenced in Beijing in September 2014.

Aesthetics were Virgins first port of call when they were looking for team of multi-lingual staff to represent their brand in Paris in 2019. The team were specifically selected based on the exact requirements by the client. All staff had to speak English and French fluently as a minimum with any additional languages as a bonus.

The team made such an impression that Virgin recruited them to join them for the rest of the season, travelling to Germany, Austria, Switzerland and New York with Aesthetics booking all the flights and accommodation on behalf of the client.

Up to 150 staff per day in July each year to include set-up days and live days.

    • 45 Boss Emotion Staff

    • 25 Fans Village

Duties included:

    • Buggy Drivers

    • Chaperone Staff

    • Savoy Hotel

    • ExCel London

    • Sundourne Yacht

Brands supported include:

Nissan, Allianz, BMW, Saudia, Boss, DHL, Jaguar Racing, Porsche, Tag Heuer, Moet & Chandon, Venturi, Heineken, Audi, Michelin, Bosch, DS Techeeta, Julius Baer and Mahindra.

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